Does the “3D dying” now also begin in the cinema?
According to a current market analysis by the MPAA (Motion Pictures Association of America), the figures for 3D cinema performances are at their lowest level in eight years. Does the 3D dying now also begin in the cinema, or does it need fresh technology and content?
In December 2009, “Avatar: Departure for Pandora” was released in the cinemas and caused a real “3D quake”. Due to this blockbuster success, many cinemas finally switched to digital 3D technology. By the end of 2017, around 59% of all movie theaters worldwide were able to show 3D films and although more and more theaters are opening, fewer and fewer moviegoers attend the screenings “with glasses”.
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